May 20, 2024

A Study Finds Reliability Challenges for Indian Online Gamblers

Ken Research, a market research and consulting firm, has published a survey titled “Consumer Behaviour Analysis for Online Gambling Industry in India” that tackles the issues Desi players face once they hop on the online casino carousel.

Who Plays Online Casino Games in India?

The study finds that 33% of all adult Indians engage in online gambling at least a couple of times a year. Most of them see gambling as nothing but a fun pastime, but many also claim other activities prevent them from enjoying gaming as much and often as they want.

Judging by the research, 25% of all active gamblers faced a number of challenges that might affect their security, such as data theft, unauthorized payments, fraud, and prevention of withdrawals.

50% of all participants are somewhat familiar with Indian gambling laws. The analysis showed how players, with a better knowledge of regulations, approach the iGaming market more carefully and use responsible gaming practices. Very few participants displayed extensive knowledge of the topic. Ken Research team suggests the reason behind it could be the overly complex regulation of gambling in India, where every state has its own set of rules.

Casino Players in Numbers

The research concludes that online gambling is primarily prevalent among younger people. In Delhi and Maharashtra, the majority of the gambling crowd is constituted of people between 36 and 44. In Uttar Pradesh, gamblers are even younger, aged 26 to 35.

In Karnataka, players tend to be between 36 and 44. No matter where they come from, The most numerous players also play the most. On average, they spend 11 to 20 hours a week on gambling.

73.4% of gamblers are male, and most of them are based in Delhi (36.5%).

The Appeal of Bonus Offers

Another similar survey Ken Research did in collaboration with ENV Media, titled “Online Casino User Insights and Bonus Attraction”, is concerned with the topic of bonus deals in India.

Despite the legal limitations India is facing in the gambling domain, the appeal of the activity is as massive as in any other market. Regardless of the restrictions, players will play. Still, younger players tend to scrutinize online gaming more objectively. Unlike those in their golden years, they are more critical of casino deals and understand the risks of online gambling much better.

They are also more keen on using sites to find reviews and gain more information before signing up. The best online casinos in India tested by offer a safe, transparent and fair gambling experience, accompanied by reasonable deposit limits and manageable bonus rules.

The study finds how reasons why people gamble differ from person to person. The most frequent ones are personal motivations, cultural influences, and the chase after risk and reward.

What Gambling Genres Do Indians Prefer?

“Consumer Behaviour Analysis for Online Gambling Industry in India” also mentions gaming genres players from India can’t resist. First, and foremost, there is sports betting, an activity that is close to impossible to enjoy in land-based venues in India. 64.7% of all participants prefer to wager on sports, over any other genre.

The most popular categories in any sportsbook are cricket and horse tracks, but Desi gamblers are also keen on other disciplines, such as tennis and soccer. Obviously, when in season, cricket surpasses all other sports in popularity.

42.4% of all Indians who took part prefer card casino games, such as poker, rummy, baccarat, and teen patti. Unlike in other countries where slots dominate the market, only 30.3% of Indians can’t resist vibrant slot machines and their spinning reels. This data shows online gambling in the traditional sense of the word is still not on the same level as in more developed countries.

Although the survey doesn’t list exact names of the top 5 casino games among Desi players, it does provide valuable insight into how modern players on the subcontinent enjoy their favourite pastime. The online gaming industry in India is still evolving and considering the laws and regulations on the horizon, it is impossible to say where it will be in the near future.

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